Wieden+Kennedy Amsterdam is arguably the hottest agency in Europe with lead creative duties for Coca-cola and Heineken to add to its Nike, EA and ESPN foundations, and now it’s making its first foray into the potentially huge Russian market with the Beeline mobile telecoms brand.
Beeline, which is owned by Russian telecoms firm VimpelCom, is already a leading Russian brand with its exhortation to “Live on the bright side.” It sells a variety of voice and data packages and spent a chunky $134m in Russia in 2008.
Beeline CMO Olga Turishcheva says: “Beeline is a company which has proven that powerful communication can change the fortunes of the brand. We’ve seen the difference it can make. We welcome Wieden+Kennedy to join us in growing the Beeline brand and further strengthening our bond with Russian consumers.”
W+K Amsterdam managing director Lee Newman says: “Like the rest of the world we are intrigued by the growth and dynamism of Russia. So much will happen in this country in the coming years and we’re thrilled to be working with Beeline and be part of the action. We couldn’t ask for a better opportunity to enter the Russian market.”