But Nike’s latest, from Wieden+Kennedy Portland and Sao Paulo, tries to make running a bit more human and, mostly, succeeds.
This, I think, is for the Lunarglide+2 Shields trainer. Which is presumably better than a +1. Or it could be Hush Puppies. Anyway, it doesn’t trip off the tongue.
W+K New York recently produced an astonishing ‘walk on the water’ live extravaganza on the Hudson River for another Nike-connected sports shoe.
What can you say? It’s brilliant but a bit alarming somehow.
I wonder if Nike’s new human-friendly mode is a response to Droga5’s campaign for Puma?