New Eurostar Olympics ad from Leg shows how the French see the rosbifs

Pretty stylish by the looks of it, although that might be the client’s view rather than the majority of French people (those who aren’t living in London’s posh South Kensington in preference to Paris anyway).

Havas-owned Paris agency Leg has lined up creativos Michel Gondry (director), Belgian singer Arno and the UK’s very own Jarvis Cocker to co-create the campaign and an interesting job they make of it.

I wonder of the campaign would have been pushed back if the French had lost to the British rosbifs in the Rugby World Cup. They didn’t of course.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.