Mother New York takes on the taboos with new spot for Kraft’s Sour Patch Kids

With a video that YouTube says isn’t suitable for children (even though Sour Patch Kids is supposedly a kids’ candy brand) and a bit of bleeped out bad language from rapper front man Method Man.

So we can presume that this spot from Mother New York (three minutes and a bit long anyway) isn’t intended to run on network TV.

One-time stuffy old FMCG company Kraft has been trying a number of new agencies on some of its smaller brands and clearly isn’t afraid to court controversy. Droga5’s spot for Athenos also rattled a few cages.

What will they come up with next? Naked Mac and Cheese?

Sour Patch Kids is made by putting a ‘sour sanding’ around the candy. It used to be a Cadbury brand before Kraft bought the UK chocolate maker. Fans of strange manufacturing processes can find out some more here.

You May Also Like

advertising athenos cadbury droga5 Kraft mother new york Youtube

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.