Kia signs up Blake Griffin for Optima stunt dunk

Kia and agency US David & Goliath are giving their award-winning hamsters a well-deserved break, signing up NBA star Blake Griffin to repeat a stunt (pictured) when he jumped over a Kia Optima to make a dunk. This time he has a bit more technological help.

Anyway it’s done with a nice light touch and it’s interesting to see David & Goliath delving into the opera archive, which seems to be increasingly popular with creatives these days.

Kia Optima – Time to Shine from Arcade on Vimeo.

Creatives were Dan Kelly and Todd Rone Parker and the spot was directed by Paul Hunter of Pretty Bird and edited by Arcade’s Paul Martinez.

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