Is this new Aussie Johnnie Walker ad a rip-off of Isaiah and Old Spice?

Well Tim Nudd at Adweek thinks it’s the most “shameless” example yet of other agencies (in this case Leo Burnett Sydney) rowing in on Wieden+Kennedy’s celebrated Isaiah Mustafa campaign.

But you could also argue that, while no doubt influenced by the Old Spice front man’s overweening confidence, it’s actually quite a clever way of saying things in a booze ad that you’d never get away with if they weren’t mouthed by a complete prat, in this case ‘the important man.’

Can’t really see how it fits in with Bartle Bogle Hegarty’s ‘Keep walking’ global campaign though.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.