Coca-Cola just loves polar bears, the not-so-cuddly creatures have given the fizzy drink an unlikely winter platform for years now.
As someone on YouTube points out, this ad manages to connect the North (polar bears) and South (penguins) Poles. Anyway it’s Christmas.
Coke is also donating $2m over five years and matching public donations of up to $1m. This doesn’t actually seem that much but Coca-Cola will presumably dig deeper into its copious buckets if the campaign resonates with the public.
Here’s Coke’s take.