Another bit of genius from Del Campo Saatchi for Sony Playstation

Del Campo Nazca Saatchi & Saatchi in Beunos Aires has won shedloads of gongs in recent years and now it’s doing the same for Sony PlayStation across the world as it has been for the likes of Andes beer and BGH air conditioners and big noses in its domestic market. This one’s called ‘We are all players.’

Copywriters were Ramiro Gamallo and Matias Eusebi and art directors were Matias Lafalla and Ammiel Fazzari. The ad was directed by Marcelo Burgos for Garlic.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.