UK’s IPA sets up ‘shadow’ council of young adfolk

The advertising business is obsessed by people under 30 and now the UK’s Institute of Practitioners in Advertising (IPA) has set up a ‘shadow’ council, or forum as it calls it, of thirty young adfolk under 30 to provide a different perspective to their elders and, maybe, betters on the full IPA council.

The ad forum (why not council, the members have been chosen from their agencies by full council members) is to be headed by Richard Lloyd from Lean Mean Fighting Machine.

And here they all are:
Alexandra Mimoun, Strategy Director, Naked Communications; Alice Tendler, Account Handler, Delaney Lund Knox Warren; Ben Pringle, Account Manager, AMV BBDO; Dan Whitmarsh, Strategy Director, MediaCom; David Miller, Senior Account Manager, St Luke’s; Felicity Theobold, Kitcatt Nohr Digitas; Fergus Hynd, Account Director, Vallance Carruthers Coleman Priest; Gemma Breckenridge, Account Director, 23red; Gemma Knox, Account Director, Karmarama; Guy Ainsworth, Account Handler, BJL Group; Hugh de Winton, Planner, Dare.

Jade Trott, Creative, Beattie McGuinness Bungay; Jessica Knipe, Account Handler, JWT; Jessica Tarpey, Account Director, Euro RSCG London; Jim Matthews, Account Manager, Lean Mean Fighting Machine; Justin Martin, Account Manager, TBWA\London; Kayleigh Chapman, Senior Account Manager, DDB London; Kush Thakrar, Accout Manager, OgilvyOne; Lauren Hurst, Creative, Albion; Lisa Berardi, Starcom MediaVest; Louise Lai, Account Handler, MBA; Natalie Wilson, Senior Account Manager, Golley Slater; Olivia Francis, Account Director, M&C Saatchi; Olivia Wilmshurst-Smith, Account Executive, Woolley Pau; Priya Patel, New Business Director, RKCR/Y&R; Sam Lewis, Account Director, McCann Erickson; Stephanie Hardwick, Account Handler, CHI; Tim Harvey, Senior Account Manager, Leo Burnett; Tom Darlington, Communications Planning Officer, OMD UK; Waqar Riaz, Planner, RAPP.

Some quite senior jobs there and interesting to see Beattie McGuiness Bungay’s Jade Trott, daughter of the legendary Dave and Cathy Heng, included.

Lloyd says: “This provides a fantastic opportunity for the younger members of the industry to get their views heard by agency heads on important issues of the day, as well as helping to play a role in shaping our industry of the future.”

IPA President Nicola Mendelsohn, who’s already set out her plans to conquer China this week, says “In this fast moving digital age it is important for us to stay ahead of the game and continually refresh our thinking and re-energise. One way to do this, and a key part of my presidential agenda, is by embracing the fresh talent coming into our industry at the younger end of the spectrum.”

You don’t need to mention fast-moving digital every time Nicola.

Anyway it’s all good stuff from the once-sleepy trade body. Actually we’d like to see a council, or forum, of 40 over 40 IPA members but it would probably be quite hard to find them (apart from the bosses already on the council of course).

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.