Just two months ago Lowe and Partners in London raided DDB for four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy McAneney – and now the HR marauders from the Interpublic-owned agency have descended on Leo Burnett Madrid to snatch CCO Chacho Puebla (pictured) and four of his top creatives to try to revive its Spanish Lola shop.
It has also hired Miguel Simoes from Publicis Groupe where he was boss of its agencies in Portugal and head of new business across Iberia. Publicis Groupe owns Leo Burnett.
Lowe and Partners CEO Michael Wall is bullish verging on cocky about the whole thing: “Chacho is a talented, energetic personality and he travels with an army – we wanted the army as well.”
Wall’s new recruits hail from Spain, Argentina, Brazil and Chile and should considerably boost Lola (full name Lowe Latina) which was set up in 2007 as a Latin language agency but which has struggled to win business outside Lowe’s core account Unilever. Many of the previous management defected to WPP-owned JWT.
But Lowe’s and Interpublc’s recruitment antics have already attracted the ire of the other big marcoms companies and this particular exercise won’t have gone down very well with Publicis Groupe boss Maurice Levy.
Back in June WPP’s Sir Martin Sorrell called Interpublic’s HR director “a professional nicker, all he does is go around the world writing emails to people, trying to steal talent.” This, said, Sorrell, was leading to a “nuclear arms race” in creative salaries.