Well ageing’s a delicate matter of course but London agency Mother has come up with a decent way of flogging Boots’ no 7 anti-ageing potions (at least it doesn’t show a lady of certain years looking anxiously in the mirror before applying the slap).
It does seem to borrow more than a little from the agency’s brilliant ad for match.com but at least it’s pinching its own ideas.
Anyway a far cry from its usual jaunty Boots work featuring Girls Aloud tunes.
The name of the ad, Ta-Dah means a ‘jovial interjection’ as in ‘taking a bow,’ I read. So it sort of makes sense too.