Mother in winsome mode (again) for Boots No 7 anti-ageing potions

Well ageing’s a delicate matter of course but London agency Mother has come up with a decent way of flogging Boots’ no 7 anti-ageing potions (at least it doesn’t show a lady of certain years looking anxiously in the mirror before applying the slap).

It does seem to borrow more than a little from the agency’s brilliant ad for but at least it’s pinching its own ideas.

Anyway a far cry from its usual jaunty Boots work featuring Girls Aloud tunes.

The name of the ad, Ta-Dah means a ‘jovial interjection’ as in ‘taking a bow,’ I read. So it sort of makes sense too.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.