London production house Crossroads hires former ‘news bunny’ Darren Lamb as digital supremo

Of the many humiliations awaiting ambitious young shavers trying to succeed in UK television one of the most notable was being selected as the ‘news bunny,’ former Sun editor Kelvin McKenzie’s way of spicing up the news bulletins on his ghastly TV station Live TV, owned by Sun rival Mirror Group.

The bunny was a man or woman in a bunny costume required to react to the day’s news as it was being read (plane crash sad, Royal Wedding happy). For the bunnies the only saving grace was that no-one could actually see them (although news got out).

Anyway one Darren Lamb survived this ordeal and has now emerged as head of digital content at UK production house Crossroads after a long and varied career that includes working with broadcasters Chris Evans, Sir Terry Wogan and Richard & Judy and on commercial films for Dove, Mercedes and Sainsbury’s.

Lamb says: “I am excited about turning brands into broadcasters and I think is this where a large part of digital content will head. Brands and agencies have woken up to the power and economical savings that digital offers as we find more and more devices such as ipads, smart phones and interactive outdoor becoming an everyday part of our lives.”

Crossroads has been building quite a reputation in the area where digital films and commercials meet, not least with this ‘Men Expert’ campaign for L’Oreal and happening agency VCCP, directed by Russell Bates.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.