Interpublic is planning to launch a third global media network to add to its existing Initiative and Universal McCann operations later this year according to Matt Seiler, worldwide CEO of its Mediabrands unit.
Seiler says he is fed up with turning down opportunities to pitch for business because of client conflict, claiming that he has had to reject opportunities to pitch for $11bn of media this year alone.
He told Media Daily News that the new media agency will set up shop initially in the US and then be rolled out rapidly to the rest of the world.
He also outlined plans to ramp up the company’s media technology offering, moving its Media Lab operation from Los Angeles to New York.
It’s undoubtedly true that WPP’s Sir Martin Sorrell has stolen a march on his big marcoms rivals by assembling a gaggle of media brands which includes MediaCom, Mindshare, MEC, Group M, Maxus and outdoor specialist Kinetic.
Whether or not this will allow him to bid for General Motors’ $4.5bn media account currently in review is the subject of much industry chatter (WPP’s biggest client is Ford). But one of the reasons Sorrell bought creative agency Grey a few years back was to bring Procter & Gamble into the WPP fold even though it was a long-time Unilever agency.
On the technology front Interpublic also has some catching up to do. WPP owns 24/7 Real Media while Publicis Groupe, its rival for third place behind WPP and Omnicom, owns Digitas and Razorfish.