IBM is sponsoring the (excellent) British television coverage on ITV for the very good reason that white collar types are watching it in droves (as are many other people of course).
And the ‘smarter data for a smarter planet’ idents by OgilvyOne are funny, informative and to the point.
Campaign picked this campaign as its ‘turkey of the week‘ recently. Oh, well.
It’s not all understated wit and wisdom of course. The All Black hosts have teamed up with upscale jeweller Bulgari (do rugby players wear jewellery?) and they’re off with their bloody haka faux-Maori war dance again.
Is that Zinzan Brooke in the middle? Anyway they look a right bunchofpratz (I can say this as Zinzan will be a long way away, I hope).