Here’s the latest bit of animated genius from Coke and W+K Amsterdam – but it wouldn’t work with real people would it?

Coke’s ‘Happiness Factory’ campaign moves on apace with this epic from Wieden+Kennedy Amsterdam (and animators to the stars Pysop) and it’s all incredibly brilliant.

But if they tried to execute this script with real (actor) people it would never get beyond first base. You’ve got the ‘minstrels’ style presenter and three soul sisters and you just couldn’t do it.

Anyway credit where credit’s due to Coke marketers who are commissioning work that would never have got beyond first base in Atlanta ten years ago.

This is sort of a soul ad, if you can feel that way about a fizzy drink.

Here’s a bit of real soul.

From 1967 I think, Ready Steady Go.

And this is great too, not least the hapless MC trying to get Otis off the stage when half of Scandinavia is having an orgasm to music.

Anyway, that’s neither here nor there but it’s good though. Meanwhile W+K Amsterdam surges on.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.