Del Campo Saatchi walks the good taste line for Andes – again

Life is full of big crises and small smaller problems and the consoling nature of a drink in such trying circumstances has been a staple of advertising since the year dot.

Now Argentina’s award-winning Del Campo Nazca Saatchi & Saatchi has come up with a new spin on this: the right time for an Andes beer has nothing to do with your loved one’s feelings, it’s when the temperature sensor tells you it’s best for drinking.

The campaign, from Matias Eusebi and Ammiel Fazzari, follows on from Andes’ Cannes Grand Prix-winning Teleprompter series.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.