Young director Alberto Gomez on the making of Saatchi & Saatchi, Vimeo and Moby Video Challenge winner

Young Mexican film director Alberto Gomez was the winner of this year’s Saatchi & Saatchi, Vimeo and Moby Music Video Challenge inviting film makers to dramatise a track from Moby’s most recent album Destroyed.

The competition was part of Saatchi’s 21st New Directors Showcase, one of the biggest events at the Cannes international Festival of Creativity. This year’s theme was Hello, Future. Here’s how he won it.

1/How did you first hear about the competition and why did you enter?

I subscribed to the Moby Gratis website (two years ago) where Moby provides free music to independent filmmakers, so I received an email about the Saatchi & Saatchi, Vimeo, Moby ‘Hello, Future’ Music Video Challenge. As an independent filmmaker and being from Mexico, I wanted the recognition and the opportunity to show my work to the world.

2/Why did you choose this particular track, After?

It was the last one I heard, and at that moment I knew that this track had the energy that I was looking for, besides it was the longer one and I knew from the beginning that I wanted something epic, and the other two where too relaxed for that purpose. I love the sounds used and almost instantly connected them with the idea of royal people dancing, and it went from there.

3/How did you come up with the idea for the video?

I wanted a lot of images, something saturated with symbolism and beauty, and a good story line with an emotional theme to keep the attention of the audience from the beginning. We related the violin sounds that repeat in the song with a kind of dance that involves spin, so we thought about a dance named slow-waltz.

And from the idea of ‘Hello, Future’, we didn’t want the futuristic-robot idea, so we came up with the idea of a little young fragile princess who becomes an orphan, so she has to take responsibility for the kingdom. The whole idea of the video is showing the things she went through before ‘blossoming’. We only had two weeks to do it and with a budget of only $400, we were really concerned that we were doing something too big and complicated. We had to think really hard about what we were going to do about props, set design and locations.

For the slow-waltz dance we hired a teacher to teach the models how to dance in two hours, props and set design were things that we found in our places and other items were borrowed. The female wardrobe was designed by my girlfriend Victoria Velarde from her brand Yumm&Trash and she redesigned all the men’s clothes for the video.

4/Where was it set?

Everything was shot in Monterrey, México: at an event salon called ‘Las Nubes’ (which we got for free), at my girlfriend’s house, at an uncle’s house, and a friend’s stables.

5/How did you get the actors involved?

Everyone was a friend of ours, and the girls are from my girlfriend’s model agency.

6/What’s next for you?

Take all the opportunities that come to me through winning the Music Video Challenge and keep working hard. I’m also looking forward to working with Saatchi & Saatchi on an advertising campaign, and I would love to direct a feature film.

7/What are your favourite commercials?

Flora by Gucci directed by Chris Cunningham; Adidas Is All In directed by Romain Gavras, Miss Dior directed by Sofia Coppola, Loto directed by Roy Andersson, PlayStation 2 directed by David Lynch, Orange directed by Chris Cunningham, SoftBank directed by Wes Anderson, Stella Artois directed by Wes Anderson and Roman Coppola, Motorola Moto Film directed by Michel Gondry.

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About Lee Sharrock

Lee Sharrock is the Global Creative PR for Saatchi & Saatchi Worldwide, and founder of Lee Sharrock PR, a consultancy for creative industries. She is also a writer and contributes to Creative Mapping, Art India, Art Wednesday, FAD Website and Kilimanjaro. Lee is co-founder of ‘Watch This Space’, an organisation providing curatorial and promotional support for young and emerging artists. She is on the committee of the annual Macmillan De’ Longhi Art Auction, PR Director of Scream gallery in London and press officer of Azerbaijan Pavilion at the 54th La Biennale di Venezia.