Acquisitive India-based Ybrant Digital, currently in the process of merging with Indian rival LGS Global, has been appointed one of Facebook’s first official API partners.
Ybrant is believed to be the first Indian digital specialist to join Facebook’s list of a dozen or so companies allowed to use scaling applications on Facebook which allow campaigns to be bought more quickly and cheaply. Others around the world include Blinq Media, Clickable and AKQA.
Official marketing partners can develop proprietary third party tools that offer advanced ad creation, campaign management, reporting, and further areas of specialization.
Ybrant’s FBM service serves large-scale advertisers on Facebook’s Social Ads system. Its parallel QCC product is aimed at publishers aiming to display better inventory running on their Facebook applications. Both services are integrated with Ybrant’s Ad Center which centralizes management of the full range of digital media platforms, including social networks, display inventory and mobile advertising.