Wieden+Kennedy’s protracted parting with Nokia has been a messy affair; reports (denied by W+K) that the mobile phone part of the business was going to Saatchi & Saatchi and then the smartphone account going to marketing agency Inferno which led to 20 or so people (about ten per cent of the agency staff) being made redundant.
According to Campaign the agency only hired Brian Cooper from Dare a couple of months ago as creative director on the account, which suggests a failure in communication at best.
Nokia itself is hanging on by its fingertips as a leading player in the mobile market, going from clear world market leader a year ago to way behind Apple and Google’s Android in just a year as it has completely cocked up its smartphone strategy.
Now new CEO Stephen Elop from Microsoft is betting the ranch on a tie-up to use Microsoft Windows 7 technology to power a new range of smartphones.
W+K is signing off with a very nice film by Nick Park’s Aardman Animation, all shot on a Nokia N8 (so they’re obviously still good for some purposes).
Now W+K (which dropped out of the UK’s top 20 agencies by billings last year) clearly needs to get its new business act into gear.