Wieden+Kennedy milks Cravendale to the max

Milk isn’t very exciting is it but Wieden+Kennedy London keeps extracting the maximum out of the stuff with its campaign for Arla’s Cravendale.

First we had ‘cats with thumbs’ and now it asks the obvious but intriguing question; who first had the idea of milking a cow? Well in some ways it is an odd thing to do.

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