Wieden+Kennedy in macho fan mode with ESPN ‘Decent Proposal’ ad

Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike.

So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its latest effort, set at a Detroit Tigers baseball game, it features a new(ish) spin on the indignities women have to go through to land the man of their dreams (or just get married).

Here’s another newbie for ESPN, this time from W+K Amsterdam aimed at the UK market (and clearly determined to outdo even the bombastic Sky).

They’re just games guys! No surprise that the crews on both ad were all blokes.

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