ID Comms

Wieden+Kennedy in macho fan mode with ESPN ‘Decent Proposal’ ad

Few agencies have done more to inflict sports mania on the world than Wieden+Kennedy Portland, handmaiden to the global rise of Nike.

So W+K New York’s tenure of Disney’s all-conquering ESPN sports channel is hardly a surprise and in its latest effort, set at a Detroit Tigers baseball game, it features a new(ish) spin on the indignities women have to go through to land the man of their dreams (or just get married).

Here’s another newbie for ESPN, this time from W+K Amsterdam aimed at the UK market (and clearly determined to outdo even the bombastic Sky).

They’re just games guys! No surprise that the crews on both ad were all blokes.

You May Also Like

amsterdam baseball decent proposal detroit tigers Disney espn New York nike portland wieden+kennedy

About Angie Dean

Share
Tweet
+1
Share
© Copyright 2013 More About Advertising, All Rights Reserved. With help of WPWarfare.com. | Cookies explained.