Walkers says it’s business as usual with commercials front man Gary Lineker

Pepsi-owned Walkers has denied reports (including one here) saying that soccer presenter Gary Lineker has been dumped after 16 years as the the brand’s front man.

Walkers Marketing Director Miranda Sambles says: “There is no change whatsoever to Gary Lineker’s role or relationship with Walkers Crisps. He plays a crucial role in our next ‘Three Simple Things’ ad campaign to be released in September, and we can assure you will continue to make people smile at his love for the nation’s favourite crisps for years to come.”

So it looks like we’ll be getting some more of this.

And hopefully no more of this.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.