The saddest commercial ever – from Ogilvy Bangkok

I hope she made it in the end (but she probably didn’t as it’s an ad for life insurance).

This is an ad by Ogilvy Bangkok for the Thai Life life insurance company and it makes the most of three minutes to make you feel the world is a pretty horrible place.

It’s like watching a cut-down version of Wallander without the relief that Kurt and his colleagues live to suffer another day.

Should advertising get as close to the heart strings as this?

I suppose ads hold a mirror to life and we’re all angst-ridden these days. Quelle fromage as Marie Antoinette, another who came to a bad end, might have put it.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.