This is an ad by Ogilvy Bangkok for the Thai Life life insurance company and it makes the most of three minutes to make you feel the world is a pretty horrible place.
It’s like watching a cut-down version of Wallander without the relief that Kurt and his colleagues live to suffer another day.
Should advertising get as close to the heart strings as this?
I suppose ads hold a mirror to life and we’re all angst-ridden these days. Quelle fromage as Marie Antoinette, another who came to a bad end, might have put it.