Ladbrokes freshens up betting market with crazy Italian football commentator Tiziano Crudeli

Tiziano Crudeli is an Italian football commentator, supporter of AC Milan (Silvio Berlusconi’s team) and clearly nuts.

So he’s a clever choice by UK agency Sapient Nitro as the frontman for a new campaign by betting firm Ladbrokes for the start of the UK Premier League season, source of more profit for the bookies these days than horse racing.

This is better actually, Tiziano doing a real commentary.

Beats ‘geezer’ Ray Winstone and Bet 365 anyway.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.