Full on and full frontal in JWT’s new French campaign for AIDS tests

Is this the first time we’ve seen male and female privates in a commercial (albeit an animation)?

JWT Paris is continuing quite a tradition of frightening the horses in French anti-AIDS ads but this perky number, ‘sexy fingers’, takes matters a bit further, showing pretty graphically why sex is fun before the reminder that it can also be life-threatening.

Is there too much fun for a serious subject? Don’t think so but no doubt lots of others will. The judges at next year’s Cannes will probably like it anyway.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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