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DDB London and Bakers make their own Italian Job

The Italian Job starring Michael Caine and three Minis trespassing on Mafia territory was made back in 1969 (there was a forgettable remake in 2003) and it has lodged in the creative memory ever since.

Now DDB London has come up with its own version of the famous cliff-hanger final scene in a new ad for Bakers dog food from Purina.

Which presumably leaves the doors open for an enticing sequel.

Here’s the funniest scene from the original. Maybe Bakers can have a go at this too.

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1969 film bakers cliff-hanger dog food mafia michael caine purina the italian job three minis

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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