Chrysler rides the Eminem wave with ‘Lose Yourself’ charity music track

Lose yourself is the Eminem song used in the Super Bowl version of Chrysler’s ‘Born of Fire’ ad featuring the Detroit-born rapper.

The Wieden+Kennedy commercial helped the Fiat-owned car company shift 40,000 Chrysler 200s in July so it’s riding the wave with a music track for Detroit charities featuring the Selected of God gospel choir (nice to have some certainty in these matters).

On about thirty seconds it looks as though it’s Volkswagen’s ‘little Darth Vader’ getting into the car but it could be the Selected of God squad member.

Anyway, good stuff. At this rate we’ll all be going to Detroit for our holidays.

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