Blackout celebration for Umbro, Anomaly, Carlos Alberto and the New York Cosmos

The New York City blackout of 1977 is a pretty strange thing to celebrate but UK sportswear firm and agency Anomaly are doing just that with the launch of the ‘Blackout’ sports collection for the New York Cosmos soccer team.

The Cosmos are trying to recapture their great days of the 1970s when the likes of Pele played for them (they still have a way to go, losing 6-0 to Manchester United in a recent friendly). The ad features the first (blacked out) day at the club for the great Brazilian defender Carlos Alberto Torres, captain of the 1970 Brazilian World Cup-winning team that also featured Pele, Gerson and Jairzinho.

Here’s Carlos Alberto’s clinching goal for Brazil in the World Cup final (teed up by Pele) when Brazil beat Italy 4-1.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.