But now Unilever is selling CT and Ragu sauces to UK orphan brands specialist Symington’s for around £30m so we might not see much more of this in the US:
Or this in the UK.
The perpetrators? Think it was McCann Erickson in the UK first off followed by DDB.
Symington’s says it plans to revive Chicken Tonight and Ragu with more and better advertising and marketing. So is a return for Wrighty on the cards?