Toronto agency Sid Lee’s campaign ‘Adidas is all in’ doesn’t seem to mean very much unless I’m missing rather a lot but the sports brand will be ramming it down our throats big time over the next few weeks as the Rugby World Cup takes place in New Zealand.
Here are the fearsome host All Blacks, trying to win the World Cup again after their one success (also at home) back in 1987.
All Black opponents and many of their supporters rather resent the Haka these days – why should one team gain the opportunity to try terrorise you with a faux Maori war dance before the match has even started?
Hacked off with the Haka? You soon will be.