Wieden+Kennedy and AKQA put down a World Cup marker with Copa Barrio campaign

This is proper football promoting the forthcoming Copa Barrio in South America where Brazil and Argentina will probably go to war again.

It’s a collaboration between Wieden+Kennedy Amsterdam and AKQA for Nike, much better than those stage-managed European ad jobs.

Interesting that W+K and AKQA are in this together, two of the last remaining big independents left.

And, of course, there’s the World Cup in Brazil in 2014 to look forward to, the biggest adfest in history and very important to Nike (and W+K).

W+K, the world’s most desirable ad agency, and AKQA, the biggest remaining digital independent, would be a formidable force if they merged.

Maybe this is a dry run.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.