Why isn’t Grey on Vodafone UK’s WPP shortlist?

On the face of it, it looks like a completely barmy decision for Vodafone not to include Grey London on the WPP-only shortlist for its £47m UK ad account, recently departed from BBH.

Or maybe it wasn’t Vodafone’s decision.

Anyway Vodafone has named JWT, Ogilvy & Mather and RKCR/Y&R to pitch for the account despite WPP-owned Grey recently producing a jolly good campaign for Vodafone Ireland.

Which is more than JWT London ever managed last time it held the account (or BBH for that matter).

If I were Grey CEO Chris Hirst I’d be demanding a recount.

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About Angie Dean

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