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Someone at CHI has a long memory – it’s back to the future for new Best Buy campaign

Here’s a Saatchi & Saatchi ad for Brutus Jeans from 1976, with David Dundas singing a Roger Greenaway tune that became a big hit.

And here’s CHI’s new Best Buy ad in the UK featuring a variation of same tune (although it’s a shirt this time)

An homage or what? And whatever happened to Brutus Jeans?

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1976 best buy brutus jeans CHI David Dundas new campaign Roger Greenaway saatchi & saatchi

About Angie Dean

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