Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson.
Exxon is still the world’s biggest company by market value (ahead of Apple) although its ad budget no longer lives up to that status at arelatively) measly $300m, the biggest US advertisers spending five or six times that amount.
But it’s still a prestige account and one that McCann, which doesn’t do much for the company at the moment, would love to retain.
Actually it looks a shoe-in for BBDO. Omnicom has three powerful creative agencies in BBDO, DDB and TBWA but BBDO, under Brit Andrew Robertson (who’s like a modern-day David Ogilvy, with his penchant for red braces) is by far the most potent; combining a world-leading record for creativity with the account handling skills beloved of big corporations.
Actually, it might not be that long before Omnicom is renamed BBDO and Partners.