Omnicom’s BBDO and DDB close in on $300m Exxon Mobil

Reports from the US suggest that Omnicom agencies BBDO and DDB have made the final cut for Exxon Mobil’s creative ad account, along with historic Exxon (Esso) partner McCann-Erickson.

Exxon is still the world’s biggest company by market value (ahead of Apple) although its ad budget no longer lives up to that status at arelatively) measly $300m, the biggest US advertisers spending five or six times that amount.

But it’s still a prestige account and one that McCann, which doesn’t do much for the company at the moment, would love to retain.

Actually it looks a shoe-in for BBDO. Omnicom has three powerful creative agencies in BBDO, DDB and TBWA but BBDO, under Brit Andrew Robertson (who’s like a modern-day David Ogilvy, with his penchant for red braces) is by far the most potent; combining a world-leading record for creativity with the account handling skills beloved of big corporations.

Actually, it might not be that long before Omnicom is renamed BBDO and Partners.

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