Now Publicis Groupe buys 70 per cent of leading Brazilian agency DPZ

Publicis Groupe chairman and CEO Maurice Levy announced recently that he was increasing this year’s transfer budget to €700m (well ahead of rival WPP’s £200m) ahd he’s just spent a bit more of it buying Brazil’s long-established DPZ agency.

PG is buying 70 per cent now with an option to buy 100 per cent in three years. The company has bought at least three other agencies in Brazil, destination of the 2014 Word Cup and 2016 Olympics, in the last year.

DPZ, founded in 1968, will retain its identity and be run by the founders Roberto Duailibi, Francesc Petit and José Zaragoza and current CEO Flavio Conti.

DPZ is one of the largest independent advertising agencies in Brazil with approximately 230 employees. The agency is headquartered in São Paulo, with offices in Rio, Brasilia and Vitoria. DPZ’s key clients include international and local brands such as Azul Linhas aéreas (airline), Bombril (cleaning products), Campari, Coca-Cola, Itaú (banking), Sadia (food and beverage) and Vivo (telecommunications).

The agency is also the recent home of Brazilian creative and writer Andre Laurentino (pictured), now creative director of TBWA in London, who told us recently in an interview about the inspiring influence of the late Murilo Felisberto, at one time the agency’s creative director and also a noted Brazilian journalist.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.