Naughty naughty Pepsi attacks Coke by enlisting Santa Claus

Some say that Coca-Cola invented the modern version of Santa Claus when it began featuring the avuncular old person in its US magazine ads in the 1930s.

Now PepsiCo, reeling from the indignity of Diet Coke overtaking Pepsi as the number two US cola brand, has enlisted the old boy in a viral which shows him enjoying a Pepsi or two on his summer break.

Naughty, naughty (as it says in the film) at least as far as some outraged Coke fans are concerned. Pepsi has also enlisted a family of polar bears (polar bears first appeared on Coke’s behalf in 1993).

Hardly knockoout blows but a sign of more fun to come?

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About Angie Dean