We wrote earlier that DDB London wasn’t the happiest place at the moment with redundancies expected and it’s been hit by another body blow with the departure of four top creatives – Dave Henderson, Richard Denney, Christian Sewell and Andy McAneny – to Interpublic-owned DLKW Lowe.
Henderson and Denney will be executive creative directors at DLKW, replacing George Prest who left earlier this year.
This is quite a raid and shows Interpublic’s determination in invest in what used to be Lowe London to try to restore it to its former glories.
Lowe London has been a big downswing ever since departed founder Sir Frank Lowe persuaded Tesco to leave for his new agency The Red Brick Road at the end of 2005. In the years that followed there was speculation that Lowe London would give up the ghost but it is an important outpost for Interpublic’s hugely important Unilever account.
Last summer Interpublic coughed up £20m to buy the DLKW agency from Don Elgie’s Creston and is clearly still prepared to invest heavily in the agency despite DLKW’s biggest client £25m Halifax deciding to depart for RKCR/Y&R breakaway Adam & Eve.