ID Comms

BBH produces the perfect Weetabix ad for today’s Britain – and isn’t it depressing?

Time was when Bartle Bogle Hegarty, even in the strife-torn 1980s, produced fun ads which made you feel better about those jeans and Boddingtons bitter and even a relatively well-kept secret called Audi.

Now it’s produced another winner for new client Weetabix, but what a world it so accurately depicts.

Stressed out dad, wife trying to keep it all together, kids wanting more than they’re likely to get.

But that’s the UK these days folks, I might even go out and buy a packet myself.

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bartle bogle hegarty bbh boddingtons bitter jeans strife torn 1980s weetabix

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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