At last an ad from Aldi that shows us as we really are (some of us prefer gin to tea)

You could hardly get more unfashionable than this, an ad for Aldi by McCann Erickson Manchester.

Even though it’s not the greatest film (budget about £10,000 possibly) it’s likeable and true in a way so few UK ads are these days. But at least someone had an idea, went with it and managed to persuade the client to buy something different.

Brave of Aldi to do it. Maybe they ought to remake it with a bit more money and enter it for Cannes next year.

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