ID Comms

AMV/BBDO pulls out all the stops for Doritos’ Dip Desperado

UK commercials may have failed to trouble the scorers at Cannes this year but some agencies at least are trying hard to get back into the creative game. But are they succeeding?

This is AMV/BBDO’s latest for Doritos through production company Independent and directors Glue Society (Jonathan Kneebone and Gary Freedman).

I do wonder sometimes if Sergio Leone’s The Good, the Bad and the Ugly actually did film makers (and Mexico indeed) much of a favour. Dry, dirty and dusty is still rather unappealing, Doritos or no Doritos.

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advertising amv/bbdo cannes directing duo doritos Gary Freedman glue society Independent Jonathan Kneebone Sergio Leone the good the bad and the ugly uk commercials

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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