Sony and UK agency Crayon have produced a new online film for this year’s Wimbledon tennis tournament (starting Monday) plugging Sony’s 3D TV sets. The finals weekend in a fortnight will be broadcast in 3D.
So how does it compare to Fallon’s epic original from 2006, set in San Francisco? This is the one that, somehow or other, failed to win the Film Grand Prix at Cannes that year, losing out to Guinness’ ‘Evolution.’
About as well as it could do, given that it’s a copy. The leafy suburb of Wimbledon looks nice although the people in 3D glasses look ridiculous (but they always do).