This must be a bit annoying for W+K, 72andSunny rolls out global campaign for Nike

And it has ‘just do it’ on the end frame (actually I can remember saying this to recalcitrant hacks before Nike did).

Wieden+Kennedy and Nike are synonymous of course although the agency, publicly at least, says it’s cool about its clients using other agencies so long as they’ve got most of the budget.

But this global campaign, featuring some of Nike’s newest sports stars in skateboarding, surfboarding and surfing, is a big coup for the Los Angeles agency that was bought by MDC Partners late last year.

It’s also got an Eminem/Chrysler-type bass line, which won’t go down very well in Portland either.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.