ID Comms

JWT Shanghai wins Cannes press GP for Samsonite, three US agencies share cyber prize

WPP has something to cheer about at last at the Cannes Lions awards with JWT Shanghai in China winning the press Grand Prix with a beautifully crafted ad for Samsonite luggage.

It depicts the terrible conditions luggage has to put up with on a plane flight while the passengers are relaxing in comfort (Ryanair doesn’t fly to China).

Meanwhile in the cyber category three US outfits shared the Grand Prix, Google Creative Lab for Arcade Fire’s ‘the wilderness downturn’ film, Wieden+Kennedy for a spin on its famous Old Spice campaign and Interpublic’s R/GA with its ‘pay with a Tweet’ campaign.

Here’s Google and Arcade Fire (Google making ads, agencies beware).

And so we go on. But there’s been nothing yet to make you say, “haven’t seen that before.”

As for the Brits, AKQA London won a gold lion in cyber for Heineken, Sapient Nitro one for Foot Locker and Toaster for YouTube.

But even this was a small return for the number of UK nominations. And the UK has embraced digital more enthusiastically than anyone else, including the Americans.

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cannes lions cyber grand prix google lab arcade fire jet shanghai press grand prix r/ga pa with a tweet samsonite shared wieden+kennedy Old Spice

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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