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Clever McDonald’s UK plugs its CSR agenda – and its ingredients

Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products?

McDonald’s has it both ways in this clever ad from Leo Burnett.

So is it trying to con us into thinking a Big Mac a day keeps the doctor away? Not really, consumers (including children) aren’t that stupid.

The voiceover’s a bit tacky though.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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