Corporate social responsibility is one of the issues of the age: is it companies contributing to the greater good or just a clever way to promote their (not so good for all of us) products?
McDonald’s has it both ways in this clever ad from Leo Burnett.
So is it trying to con us into thinking a Big Mac a day keeps the doctor away? Not really, consumers (including children) aren’t that stupid.
The voiceover’s a bit tacky though.