But a report in Campaign says it was from Latin American agency PBA, which is a new one on me. Although the picture caption for the story says BBH the text says PBA, in mysteriously small type.
And it is quite Latin American, rather like Argentina agency Del Campo Saatchi’s much-awarded efforts for Andes beer.
Like those it’s funny and it makes you wince a bit.
So what’s going on at Axe/Lynx then?