Yet more ‘underarm’ politics – which agency made the Champion’s League final Lynx ad?

Well you’d expect it to be from Bartle Bogle Hegarty which handles Lynx/Axe worldwide for Unilever.

But a report in Campaign says it was from Latin American agency PBA, which is a new one on me. Although the picture caption for the story says BBH the text says PBA, in mysteriously small type.

And it is quite Latin American, rather like Argentina agency Del Campo Saatchi’s much-awarded efforts for Andes beer.

Like those it’s funny and it makes you wince a bit.

So what’s going on at Axe/Lynx then?

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.