The men from the ministry in hot pursuit of Zatak deodorant’s ‘overtly sexual’ campaign in India

Paras Pharmacueticals and its agency Triton Communications have made no bones about their intention to out-Axe Unilever’s Axe deodorant in India but the Ministry of Information and Broadcasting thinks it has gone too far with its latest campaign which it says is “overtly sexual.”

So it has written to the Advertising Standards Council of India asking it to have another look at the current Zatak campaign which it has approved.

Here’s the latest from BBH in London for Axe (Lynx in the UK).

Can’t wait for Triton’s stab at ‘Falling Angels.’

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