TBWA Paris new campaign for McDonald’s Happy Meals definitely isn’t Ronald McDonald

McDonald’s is under fire in the US because of the way it markets to children, campaigns still spearheaded by the horrible Ronald McDonald.

This ad (Happy City) for McDonald’s Happy Meals from TBWA Paris could hardly be more different, even the most enthusiastic legislator would be hard-presssed to say what it’s for for the first two minutes.

Amazing how animation is taking over the creative world.

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About Angie Dean

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