Schweppes equals sex in new Fred & Farid commercial with Uma Thurman

Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset Boulevard featuring vamp Thurman and an ingenue journalist.

Will it be shown in the States, where Hollywood stars are a bit shy about having their advertising efforts aired? In the YouTube era it hardly matters.

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