Former Apple marketer Rebecca Van Dyck has landed at Levi’s as CMO and so Doug Sweeny (pictured), former VP-global marketing at the jeans company (am I the only person who finds these titles confusing?) is on his way, to team up once more with creative Joe Kayser to run Young & Rubicam’s West coast operation in San Francisco and Irvine.
Kayser and Sweeny used to run TBWA Chiat Day’s Adidas business from San Francisco before Sweeny joined Levi’s.
Well WPP-owned Y&R could do with a bit of a lift after losing a number of accounts and key personnel from its New York office recently.
Y&R has never been much of a player on the West Coast, as North America President Tom Sebok admits. If Sweeny and Kayser can form a strong creatively-led partnership that would be very good for Y&R and WPP generally, which seems to find it difficult to instal creative people, or a creative approach, at the hub of its agencies.
Somehow or other I doubt that Levi’s will be vacating Wieden+Kennedy for Y&R San Francisco just yet.