Land Rover drivers are ‘pathological liars’ according to new Y&R campaign

Well we always had doubts about Land Rover drivers (who needs four-wheel drives in town?) but agency Young & Rubicam is stepping boldly into the realms of dark psychology with this new campaign for the Tata-owned brand.

“You’ll feel safe inside,” it says. Well, maybe.

Wonder what the Germans execs running Spark 44, the new in-house agency for Tata’s other brand Jaguar, make of it?

You May Also Like

advertising new campaign spark 44 tata y&r young & rubicam

About Angie Dean

Share
Tweet
+1
Share