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Land Rover drivers are ‘pathological liars’ according to new Y&R campaign

Well we always had doubts about Land Rover drivers (who needs four-wheel drives in town?) but agency Young & Rubicam is stepping boldly into the realms of dark psychology with this new campaign for the Tata-owned brand.

“You’ll feel safe inside,” it says. Well, maybe.

Wonder what the Germans execs running Spark 44, the new in-house agency for Tata’s other brand Jaguar, make of it?

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new campaign range rover spark 44 tata y&r young & rubicam

About Angie Dean

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