Well we always had doubts about Land Rover drivers (who needs four-wheel drives in town?) but agency Young & Rubicam is stepping boldly into the realms of dark psychology with this new campaign for the Tata-owned brand.
“You’ll feel safe inside,” it says. Well, maybe.
Wonder what the Germans execs running Spark 44, the new in-house agency for Tata’s other brand Jaguar, make of it?